2020 Thank You

2020 has been a year unlike any other, but we have made it through with the support of great clients. To each and every one of you — Thank You! We truly appreciate the continued opportunities to service you.

Corfin Industries

A Really Big Logo!

Corfin IndustriesWhen we design a new logo, we don’t always know where it will end up. A recent logo redesign for Corfin Industries is now on an AirGas cylinder… and it’s really big. That cylinder is 43 feet tall and is directly adjacent to the main runway at the Manchester New Hampshire International Airport. If you happen to be catching a flight out of Manchester, make sure to check it out!

In addition to the logo redesign, we have been redesigning Corfin’s website. It is currently in development and will be going live in the coming weeks. Keep an eye out for the new design at corfin.com.

How Much Does a Logo Cost?

The Graphic Artists Guild Handbook: Pricing & Ethical GuidelinesThis is a common question. How much should a company expect to pay for a logo? For their overall branding?

I should start by saying that design is more than a service and it doesn’t make sense to charge by the hour. Good design has the ability to shape people’s perception and value of a business. It has value and it’s standard in the industry to charge accordingly.

These days almost anyone can create a logo. There are online tools, stock imagery, and friends & family who will do it for free. It makes people wonder why they should pay more than, oh, I don’t know, $100 for a logo?

The Graphic Artists Guild Handbook: Pricing & Ethical Guidelines 10th Edition (bought when I officially started working for myself full time in 2001 and very out of date) says a logo design project should be billed at $5,000 to $12,000 for companies grossing under $1 million annually all the way up to $40,000 to $70,000 for those over $500 million. Do we charge that much? No. But we charge more than $100 and we don’t do it for free. It’s unethical. There are lots of variables to consider. How big the business is, is one. How many uses the logo will have is another. Our costs are lower than a really big agency or one in a large city with a higher overhead. But we try to balance the value of the art with the value to the client. The bottom line is we want to help our clients succeed in business. Creativity and design may be mysterious and enigmatic but making money is not.

And, lastly, we believe the logo is just the start. It’s the launch point for all the branding — in color, style, mood, image, etc. — and will ultimately be rolled out in all needed marketing materials.

If you’re interested in learning more, please feel free to contact us,

Tim & Leigh

A Cold Week in January

As January rolls on, 2018 has been a fairly cold year thus far. Despite the cold, I have been committed to a lot of the goals that I have set out for the new year. One of which is to be more active with our blog, so here is a little week in review.

Custom Signs

We had the opportunity to design and construct two rustic signs this past year. From start to finish, these were custom and allowed us to get our hands dirty hand-cutting the exterior shape, staining the wood, hand-painting the logos and working through the installation. Not something we do everyday but it definitely fulfilled some old art school cravings.

It’s been a busy first quarter

2015 has started with a bang. We have been rocking and rolling on a ton of projects which means the 110 site and blog have been a little neglected. So here’s a little something to keep you in the loop 😉

We added a few new pieces to the home page Recent Projects including the product illustration from the Xtralis XOa3 & iFT launch, the Good Content logo and website for world renowned artist, Peter Maier. 

Here a list of some of the other projects we tackled in the last 3+ months of 2015:

I do not like Kernel Panic and PRAM, I do not like them Tim I am…

We have a client who has a 17″ Macbook Pro that is about 6 years old and it recently started having Kernel Panic errors on startup. Below is a list of the steps I used to troubleshoot and eventually solve the Kernel Panic errors.

Kernel Panic Warning in Mac OSX

Our client needed to get back up and running, so I tried a few of my standard tricks:

  1. Reset the PRAM (press command + option + P + R at start up). The normal restart chime would go through the PRAM reset and I let it chime 3 times before releasing, but this did not fix the issue and it threw the kernel panic error again during startup.
  2. Restart is Safe Mode (press shift key at start up). It would not start in safe mode and would throw the kernel panic error again during startup.
  3. Restart and boot from the OSX DVD (press C at start up). It would not start up off the DVD and would throw the kernel panic error again during startup.
  4. Restart and run Hardware Diagnostics from the OSX DVD (press D at start up). This would initiate the diagnostics and allow the test to run but would lockup just before finishing the test.
  5. Restart in OSX (press X at start up). This worked once and the laptop made it through start up and I was able to plug in a flash drive and dump all my clients files as well as his email before it locked up again and it was back to trowing the message anytime I tried to restart with any of the above mentioned options.

So much for my standard tricks. Time to try something new. I hit a couple of forums and one suggested that it may be hardware related, specifically the RAM. I had initially thought it could be the logic board failing but was doubting this after I was able to get the random startup and copy files. I had just listed some RAM on ebay that I had pulled out of an old Macbook, so I had what I needed to start the next round of tinkering.

  1. I removed the battery, unscrewed the panel that covers the RAM and replaced the original RAM with the afore mentioned chips that I had. I tried each chip individually and then the complete new set and all resulted in the same outcome. Kernel panic error…
  2. Next, I decided to see if the issue was related to the optical drive. I wasn’t ready to open up the laptop and disconnect the internal drive, so I plugin in an external superdrive. I tried to start up from the OSX DVD but it had the same result as the internal and threw the Kernel Panic error again.
  3. Then I remembered that you can request the option to select your startup disk on restart (press option at startup). I tried this once and it did not work since I had plugged the super drive in while the error was on screen. I restarted a second time while pressing “C” to start from the OSX DVD and amazingly, I saw the OSX install screen appear.
  4. I performed an archive and install, and after about 45 minutes to install the fresh operating system, it restarted on its own and appears to be running normally again.

All told, I have spent a couple hours off and on trying different OSX DVDs, running the diagnostic test a numerous times, but it appears that in the end, the main thing that solved the Kernel Panic errors on startup was the use of an external superdrive.  It bypassed the error and allowed the laptop to startup from the DVD which allowed for a fresh install of the operating system that seems to cleared the Kernel Panic error.

I still plan to re-install the original RAM and test the internal optical drive, but it appears that the problem has been solved. If you have had a similar situation, I hope this helps you learn to like Kernel Panic errors and PRAM. Well, maybe not like them but at least be able to get rid of them 😉

Saucon Rail Trail Map Update

Check out this web site designed by 110. http://sauconrailtrail.org

Converting old, unused railroad lines in Bethlehem PA finally became a reality a few years ago. The Saucon Rail Trail continues to expand and improve, creating a beautiful place to walk, run, bike, or cross-country ski. 110 Front Communications recently updated the map for the site. If you live in the area or come to visit, make sure to take advantage of this community gem.